Rally Around Life…
Video is the electronic media for the visual display, copying, playback, recording, and playback of moving visual content. Video first became widely used for mechanical video systems, which soon replaced cathode ray tube systems that were soon replaced by flat screen monitors of various types. The word ‘video’ first appeared in a technical book, which described ways to store and deliver electronic signals. The technical book was called “An Electrical Guide to Television and Movies” and may have been published in 1957. The full term became popular in the 1960’s with the invention of television and its subsequent widespread use. Ever since then, the term “video” has been used to refer to both the technology that makes televisions possible, and to the different types of content television viewers can purchase or download to watch.
For marketers who use YouTube as a source for marketing their product or service, it makes sense to also publish videos on LinkedIn. Why? Well, videos are now the most popular form of sharing online. According to comScore, a digital search engine company, in the last year alone over six billion web videos were viewed. It is therefore clear that having an account on LinkedIn is a good marketing move for anyone interested in videos, as it gives them a place to share their work.
Another reason why this can be helpful for marketing professionals is that LinkedIn has recently launched an additional feature that allows users to upload their own videos directly to the website. A person may select from a wide variety of explainer videos, promotional videos, or marketing videos. He or she may then upload these onto their LinkedIn profile and update their connections of the new videos.
As part of a digital marketing strategies presentation, a professional should provide information on how his or her clients can benefit from the videos. This can help him or her to explain why having a LinkedIn account is beneficial for marketing. In addition to this, he or she should provide a link where viewers can find out more information on the videos. Most importantly, the professional should provide the viewer with an opportunity to pass on the video message to a friend. Following this, a marketer would want to ensure that he or she provides a link to his or her social media profiles.
It is true that many people are wary about putting personal videos online because they believe that this could easily fall into the category of spam. However, this need not be the case. With many people using social networking sites such as Twitter and Facebook to update their status and share travel trips, videos seem to make sense. They are also ideal if one is looking to promote his or her business.
The first thing that someone new to digital marketing should do is to learn more about LinkedIn. This is because it has been found that almost nine out of every ten people who have created a profile on the site also have a Twitter account. Therefore, if one creates a video on LinkedIn, he or she can post it onto his or her Twitter account. This is ideal, since many people will retweet the video content or blog about it. Additionally, the video will be visible to anyone who follows the user on Twitter. It is therefore recommended that one uses the aforementioned social media platforms in conjunction with LinkedIn.
YouTube is another place where many entrepreneurs are finding a great deal of success in content marketing campaigns. In fact, many experts suggest that the creation and distribution of videos are even better than publishing it onto social media channels. For one thing, there is no reason for a person to worry about missing out on views. Since YouTube offers targeted keyword searches, he or she will likely find a large audience. Furthermore, a YouTube channel can be password protected, making it difficult for unwanted viewers to gain access to it.
There are a number of other platforms available on which one can upload videos. These include blogs, podcasts, Facebook accounts and LinkedIn accounts. When creating content marketing strategies using these platforms, it is important to remember that videos need to be creative, informative and entertaining. A video explaining how to automate machinery or how to fix common plumbing problems should never be linked to a LinkedIn profile or a YouTube account. Instead, it would make more sense to link to videos explaining how to distribute the video content via RSS feeds, podcasting services and Facebook accounts.
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