Digital marketing is basically the part of online marketing, which uses internet and digital technologies like mobile phones, desktop computers and various other digital media and platform to promote various products and services. It is mostly used by businesses to reach potential customers and expand their base of active users on the internet. The best part about this medium is that it gives you a very quick and more effective way of reaching your target audience, as it reaches them just at the click of a button or the touch of a finger. Moreover, compared to print media, digital marketing has a much wider reach.
Social Media: Today, one of the most important tools for marketing is social media. Social media helps you interact with your customers in an interactive manner, by publishing status and sharing links, videos and pictures. SEO experts advise Internet Marketers and website owners to create content marketing campaign using the social media tools like Twitter, Facebook and Google+. This will help in SEO by enhancing your visibility and liability on these platforms.
Email Marketing: Email marketing is a very powerful tool for internet marketing and is the most commonly used way of communicating with customers. It is one of the best ways of promoting your product because it allows you to reach potential customers who may not be in your database or reach those people who are not interested in your product. Email marketing helps to build quality backlinks and also provides valuable information about your products. This helps you in getting quality traffic to your website. Using email marketing you can send bulk messages to your list with every possible subject and you can build relationships with your subscribers over a period of time. You can also automate the entire process.
E-Marketing: Another important part of digital advertising is e-Marketing where you market your website content through electronic means. There are various platforms for E-Marketing like the World Wide Web, Blogs, Forums and Digital Content. E-Marketing provides an easy and affordable way of advertising your products and services online. It helps in increasing brand awareness and also helps in providing instant response to your clients.
Affiliate Marketing: Affiliate Marketing is one of the most popular techniques that are used for internet marketing. It is one of the seven types of digital marketing used for the promotion of products and services online. Affiliate Marketing is a technique where a business rewards one or more affiliates for each visitor or customer brought about by the affiliates efforts. Affiliate Marketing uses different methods to promote the businesses. It includes Pay-Per-Click Ads, Pay Per Lead Ads, and Pay Per sale Ads. Affiliates are paid a commission if they successfully promote the advertiser’s products or services.
Affiliate Marketing: Affiliate marketing is one of the 7 types of digital online ads used for the promotion of products and services online. It is one of the easiest ways of making money online. Affiliates make money by earning commissions on sales or leads generated by web based advertisements, blogs, and social media ads. Affiliate marketing helps the companies to reach out to people who are looking for their products and services. Affiliates are paid a commission on sales or leads generated by paid promotions.
Search Engine Optimization (SEO): This is another form of internet marketing that uses targeted keywords to increase traffic to websites. It also helps in increasing the ranking of the website in search engines like Google, Yahoo, Bing, and MSN. The major activities involved in SEO include link building, keyword research, content writing, site optimization, web page optimizing, and directory submission. It helps in driving traffic to websites through organic search results, Pay-Per-Click (PPC) advertising, and social media marketing. The success of an SEO campaign largely depends on the selection of target keywords and the volume of traffic that are directed towards the website.
Social Media Marketing: This form of internet marketing includes creating and spreading blog posts, videos, images, and other forms of content on popular social networking websites like Facebook, Twitter, and Google+. These social media websites have millions of users. Companies that provide SEO, social media marketing, and content writing services can help in building a customer database for their websites.